III. History
Members of the board
Title
President
(As of June 29, 2016)
Name
Area of Responsibility
Masanori Mitsui
Executive Vice
President
Hiroyuki Yokoyama
- Assistant to President/Chief Officer, Corporate Business Unit/
Chief Officer, Corporate Planning Center/Chief Officer, Brand Business Unit
Director
Yasunori Nakawaki
- Chief Officer, Purchasing Group
Director
Sudirman Maman Rusdi
- President of P.T. Astra Daihatsu Motor
Director
Ichirou Yoshitake
- Chief Officer, Project Promotion Office
Director
Sunao Matsubayashi
Director
Shigeharu Toda
(Senior Managing Executive Officer)
(Senior Managing Executive Officer)
(Senior Managing Executive Officer)
(Senior Managing Executive Officer)
- Chief Officer, DNGA Business Unit/General Manager, R&D Group
- Chief Officer, D Brand Office
Director
Yoshinori Matsushita - Chief Officer, Administration Center
Director
Yoshifumi Kishimoto
(Senior Managing Executive Officer)
(Senior Managing Executive Officer)
- Deputy Chief Officer, Corporate Planning Center/Chief Officer, R&D Center
*1
Director
Kenji Yamamoto
Director
Shigeki Terashi
Full-time Audit &
Supervisory Board Member
Kunihiko Morita
Audit & Supervisory
Board Member
Yoshiki Kitajima
Audit & Supervisory
Board Member
Fusahiro Yamamoto
*2
*2
Senior Managing
Executive Officer
Shinsuke Hori
- Project Promotion Office
Senior Managing
Executive Officer
Katsuhiro Ikoma
- Chief Officer, CS Group
Senior Executive Officer
Yasumitsu Morita
- Project Promotion Office
Senior Executive Officer
Miki Ibaraki
Senior Executive Officer
Hajime Nishimura
- Production Engineering Group
Senior Executive Officer
Hiromasa Hoshika
- Chief Officer, Production Engineering Group
Senior Executive Officer
Katsumi Marutani
- R&D Group
Senior Executive Officer
Norihide Bessho
- Administration Center
- CS Group
Executive Officer
Tooru Ueda
- R&D Group
Executive Officer
Tadao Nasu
- Production Engineering Group
Executive Officer
Hideki Teramae
Executive Officer
Toshinori Edamoto
Executive Officer
Osamu Naruse
Senior Managing
Executive Officer
Takamasa Kurinami
Senior Managing
Executive Officer
Tsuneo Itagaki
Senior Executive Officer
Executive Officer
Masanori Takahashi
Tetsuo Miura
Advisor
Kazuki Uoi
Advisor
Takashi Nomoto
Advisor
Hiroshi Kazui
- R&D Group
- Purchasing Group
- D Brand Office
- Executive Director, Perusahaan Otomobil Kedua Sdn. Bhd.
- Senior Executive Director, P.T. Astra Daihatsu Motor
- President. Perodua Auto Corporation Sdn. Bhd
- Vice President, P.T. Astra Daihatsu Motor
(Note) 11 directors, 3 auditors, 17 executive officers, 3 Advisor (total: 34 persons)
*1: Outside directors to the provisions of the Companies Act. *2: Outside auditors as prescribed by the Companies Act.
13
History
History
Main events (Overseas events are marked with
)
From 1907 ~
From 1975 ~
●1907 MAR • Hatsudoki Seizo Co., Ltd. is established for the manufacture and sales of internal combustion engines. < Photo 1 >
●1939 MAY • Ikeda Plant begins operation. (present Head (Ikeda) 1st district)
●1951 DEC • Changes the company name to Daihatsu Motor Co., Ltd. < Photo 2 >
●1961 JUN • Ikeda 2nd Plant begins operation. (present Head (Ikeda) 2nd district)
●1963 OCT • Education Center is established. (present Sales Training Center)
●1964 MAR • Medical center is established.
●1965 MAR • Head Office building is completed in Ikeda city. (present main Head Office building)
JUL • Begins research and development of electric vehicles.
●1966 MAY • Establishes Daihatsu Diesel Mfg. Co., Ltd. by separating the production and
sales functions for diesel engines.
●1967 FEB • Shiga Test Course is completed.
NOV • Forms business alliance with Toyota Motor Co., Ltd. and Toyota Motor Sales
Co., Ltd.
NOV • Develops a high-performance EV passenger car. (Maximum speed: 90 km/h,
travel distance: 119 km)
●1968 JUL • Daihatsu Motor Sales Co., Ltd. begins operation.
●1970 MAR • Delivers 275 electric vehicles to the EXPO.
NOV • Merger with Asahi Industry Co., Ltd.
●1971 APR • Participates in "Light Vehicle EV," a large-scale EV research and development
project initiated by the Ministry of International Trade and Industry.
●1972 MAR • Tada Plant begins operation as a plant dedicated to industrial machinery.
●1973 APR • Kyoto Plant begins operation as a plant specializing in the production of mainstream passenger cars.
MAY • Receives new car type approval for Hijet Van EV (ES38V) from the Transport
Ministry.
●1974 FEB • Develops EV Microbus (capacity: 15 persons) and
delivers to the Osadano Industrial Park.
APR • Shiga (Ryuo) Plant No. 1
(present Shiga (Ryuo) Plant
1st District) begins operation.
NOV • Develops Hybrid Drive Small
Truck EV and delivers to
The Asahi Shimbun Company.
●1975 APR • Delivers 24 ten-passenger sightseeing cars to the Okinawa International Marine
EXPO.
●1976 DEC • Knockdown plant is completed.
●1978 JAN • Charade receives the '77 Car of the Year Award.
< Photo 6 >
MAR • Serves as a technical consultant on hybrid
technology to GE (USA).
●1979 FEB • Starts trial operation of the "Daihatsu Pleat System"
automatic EV rental operation management system.
< Photo 7 >
6
JUN Opens the Representative Office in Europe
(Brussels, Belgium).
OCT Overseas manufacturing plant
(PT. Daihatsu Indonesia) begins operation.
DEC • Kobe Center export base starts operation.
●1980 NOV • Nishinomiya Parts Center begins operation.
●1981 JUN • Daihatsu Credit Co., Ltd. begins operation.
JUL • Merger of Daihatsu Motor and Daihatsu
7
Motor Sales.
JUL Signs a contract with Inocenti in Italy
for the supply of 1000cc engines (CB) among other items.
●1982 APR • Charade wins the title of class champion in the 30th Safari Rally. < Photo 8 >
●1983 SEP • Head (Ikeda) Plant receives the PM (Product Maintenance) Excellent Operation
Site Award.
●1984 MAR Signs a license agreement for Hijet with Tianjin Automobile Industry Corporation.
1
8
2
Main products
●1907 DEC • Manufactures the nation's first 6-horsepower
suction gas engine.
●1930 APR • Manufactures gasoline engines (500cc).
DEC • Begins marketing Model HA three-wheel vehicle
(first Daihatsu car). < Photo 3 >
3
●1931 MAY • Begins marketing Model HB Tsubasa three-wheel
vehicle.
●1937 APR • Begins marketing Model FA small four-wheel vehicle.
●1951 OCT • Begins marketing Bee three-wheel passenger car.
●1957 AUG • Begins marketing Midget small three-wheel vehicle. < Photo 4 >
●1958 NOV • Begins marketing Vesta small cargo vehicle.
●1960 NOV • Begins marketing Hijet mini cargo vehicle.
●1962 AUG • Begins marketing Hiline small cargo vehicle.
●1963 MAY • Begins marketing Compagno Van small cargo vehicle.
●1964 FEB • Begins marketing Berlina 800 small passenger car.
4
●1965 APR • Begins marketing Compagno Spider small sports car.
< Photo 5 >
●1966 NOV • Begins marketing Fellow mini vehicle.
●1969 APR • Begins marketing Consorte Berlina small passenger car.
SEP • Begins selling Fellow Van EV.
●1970 FEB • Begins selling Hijet Van EV (S37V) mini commercial vehicle.
APR • Begins marketing Fellow Max mini vehicle.
OCT • Begins marketing Delta 1500/2000 small cargo vehicle.
●1971 MAR • Begins marketing Delta 750 small cargo vehicle.
MAR • Begins manufacturing and selling DBC-1 ultra-small three-wheel mini delivery
vehicle.
APR • Begins manufacturing and selling Daihatsu Masters
electric golf car.
●1972 NOV • Begins selling Hijet Truck EV (S38).
●1974 AUG • Begins marketing Taft small four-wheel-drive vehicle.
NOV • Begins marketing Charmant small passenger car.
5
DEC • Begins marketing Charmant Van small cargo vehicle.
●1975 NOV
●1976 MAY
OCT
DEC
•
•
•
•
●1977 APR
JUL
NOV
●1978 SEP
●1980 JUN
●1981 MAR
•
•
•
•
•
•
APR •
JUL •
OCT •
●1982 MAY
NOV
●1983 JAN
JUN
OCT
●1984 JAN
MAY
•
•
•
•
•
•
•
Begins manufacturing and selling Hello BC electric three-wheel motorbike.
Begins marketing Fellow Max 550 mini vehicle.
Begins marketing Delta Wide small vehicle.
Begins manufacturing and selling 4-passenger and 6-passenger sightseeing
cars.
Begins marketing Hijet 55 Wide mini vehicle.
Begins marketing Max Cuore mini vehicle.
Begins marketing Charade small passenger car.
Begins marketing Taft Diesel small four-wheel-drive vehicle.
Begins marketing Mira mini vehicle. < Photo 9 >
Begins marketing vehicles (9 types, 21 models) 9
for the physically challenged.
Begins marketing Hijet Atrai mini vehicle.
Begins marketing pickup cars for the physically
challenged.
Begins marketing New Charmant 1300/1500
small passenger car.
Begins marketing New Cuore and New Mira mini vehicles.
Delta Wide small car undergoes full model change.
Charade small passenger car undergoes full model change.
Begins marketing Hijet Jumbo mini vehicle.
Begins marketing New Hijet and Atrai mini commercial vehicles.
Begins marketing Charade De Tomaso Turbo small passenger car.
Begins marketing Rugger small four-wheel-drive vehicle. < Photo 10 >
10
●1985 DEC • Cumulative production of automobiles reaches 10 million vehicles.
●1987 FEB • Cumulative sales of Mira in Japan reaches one million vehicles.
14
History
Main events (Overseas events are marked with
)
From 1985 ~
From 1995 ~
●1985 MAY Engine plant in Indonesia begins operation.
●1986 MAR Signs a license contract for Charade with Tianjin Automobile Industry Corporation.
JUL Daihatsu America Inc. (DAI) is established.
OCT • New Shiga Test Course is completed.
OCT • Establishes a joint venture company, DBS Co., Ltd., with Brooks & Stratton in
the United States.
●1988 APR • Daihatsu Athletic Club is formed.
DEC Daihatsu Deutschland GmbH (DDG) is established.
●1989 JAN • Shiga (Ryuo) Plant 2 (present Shiga (Ryuo)
Plant 2nd District) begins operation. < Photo 11 >
OCT Daihatsu-Phranakorn Motor Co., Ltd. is
established in Thailand.
OCT • Develops BC-7 mini three-wheel EV.
●1990 FEB Signs a technical cooperation agreement
11
with Asia Motors Co., Ltd. in South Korea.
APR • New Head Office building is completed. (present Head Office, new annex)
APR • Delivers "Tento-kun" and 25 other vehicles to the International Garden and
Greenery Exposition.
DEC Signs a joint venture contract with Piaggio in Italy.
●1991 JUN • Shiga Technical Center is completed.
●1992 JAN Establishes a new joint venture company in Indonesia.
JAN • Nishinomiya Parts Center is completed.
MAR • Establishes Electric Car Enterprise Division. Jonan Plant specializing in EV begins operation.
DEC • Phase I construction for Hokkaido Car Testing Center is completed.
DEC P&D in Italy begins producing Hijet.
●1993 FEB Signs a joint venture contract for the Malaysia Second National Car Project.
MAR • Announces a voluntary environmental plan.
APR • Charade captures the class championship and 5th, 6th and 7th places in overall
ranking in the 41st Safari Rally.
OCT Opens a branch office in Tianjin, China.
●1994 MAR • Develops Mini Four Wheel Drive EV jointly with Kansai Electric Power Co., Inc..
APR • New Sales Training Center is completed.
AUG • Begins manufacturing and selling Kancil mini vehicle in Malaysia.
●1995 APR Acquires an automobile manufacturing license in Vietnam.
APR Zebra one-box vehicle in Indonesia undergoes full model change.
JUN • Receives the Environmental Protection Merit Award from the Environment
Agency.
●1996 MAR Begins selling Rusa multi-purpose national car in Malaysia.
MAY Begins manufacturing Hijet in Vietnam.
< Photo 14 >
JUL Begins manufacturing commercial vehicles
in Liuzhou, China.
SEP • Establishes Daihatsu Technar Co., Ltd.
14
for the development of technologies.
●1997 MAY • Daihatsu Welfare Pension Fund Hall is completed.
JUN • Receives the Environmental Protection Merit Award from the Environment
Agency again.
OCT • Daihatsu Technar's Head Office building is completed.
DEC • Establishes Daihatsu Car Net Co., Ltd. for the distribution of used cars.
DEC • Establishes Daihatsu PDI Service for PDI operations.
●1998 FEB Concludes a technical assistance contract with National Cars in Taiwan for local
production of automobiles.
FEB • Establishes a voluntary action plan for automobile recycling.
AUG Begins selling Kembara four-wheel-drive
national car in Malaysia. < Photo 15 >
SEP • Toyota becomes the parent company of
Daihatsu by acquiring majority of Daihatsu
stock through takeover bid.
SEP • Kyoto Plant obtains ISO 14001 certification.
15
NOV Signs sales shop agreement and technical
assistance contract with IMC in Pakistan.
●1999 JAN • Tada Plant obtains ISO 9001 certification.
FEB Daihatsu Belgium N.V./S.A. is established.
JUN • Atrai and Hijet EV are used in joint tests conducted in Tama (Tokyo) and Osaka.
(consigned project from NEDO)
JUL Begins selling a new car, Taruna, in Indonesia.
DEC • Begins inline production of Move Sloper welfare vehicle.
Main products
●1985 AUG
●1986 MAY
DEC
●1987 JAN
●1988 FEB
FEB
●1989 APR
JUL
AUG
●1990 MAR
MAR
JUN
AUG
●1991 NOV
●1992 JAN
●1993 JAN
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
JAN •
●1994 JAN •
MAY •
SEP •
Mira mini vehicle undergoes full model change.
Hijet mini vehicle undergoes full model change.
Begins marketing Leeza mini vehicle.
Charade small passenger car undergoes full model change.
Begins marketing Charade 1300EFI small passenger car.
Begins marketing Mira Walk-through Van mini vehicle.
Begins marketing Charade Social small passenger car.
Begins marketing Applause small passenger car.
Begins marketing Hijet Lift Van.
Begins marketing Mira (660cc) mini vehicle.
Begins marketing Hijet (660cc) mini vehicle.
Begins marketing Rocky small four-wheel-drive vehicle. < Photo
Begins marketing Leeza (660cc) mini vehicle.
Begins marketing Leeza Spider mini vehicle. < Photo 13 >
Begins marketing Opti mini passenger car.
Begins marketing Mira Moderno mini
passenger car.
Charade small passenger car undergoes
full model change.
Hijet mini vehicle series undergoes
full model change.
Hijet Van EV undergoes full model change.
Mira mini vehicle undergoes full model change.
12
●1995 MAR
MAY
MAY
MAY
AUG
OCT
●1996 MAR
APR
MAY
AUG
NOV
●1997 APR
MAY
JUL
SEP
●1998 FEB
OCT
>
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
NOV •
●1999 JAN •
12
MAR •
APR •
MAY •
13
●1990 SEP
●1993 SEP
●1993 NOV
●1993 DEC
●1994 MAY
●1994 DEC
15
• Cumulative domestic sales of Mira reaches two million vehicles.
• Cumulative domestic sales of Mira series reaches three million vehicles.
• Cumulative sales of electric vehicles reaches 7,000 vehicles.
• Cumulative sales of Hijet Van EV reaches 1,000 vehicles.
• Cumulative production of engines reaches ten million units.
• Cumulative domestic sales of Mira reaches three million vehicles.
MAY
JUN
SEP
SEP
NOV
DEC
•
•
•
•
•
•
Begins marketing Hijet Rear Seat Lift welfare vehicle.
Introduces Hijet Pick EV.
Delta small truck undergoes full model change.
Begins marketing Mini Sway electric vehicle. < Photo 16 >
Introduces Move mini passenger car. < Photo 17 >
Introduces Mira Moderno mini passenger car.
Begins marketing Move Rear Seat Lift welfare vehicle.
Introduces Midget II mini vehicle.
Introduces Opti Classic mini passenger car.
Begins marketing Pyzar compact wagon.
16
Introduces Delta Wagon/Van small vehicle.
Introduces Terios compact 4WD vehicle.
Adds Move Custom to the series.
Begins marketing Move Sloper welfare vehicle.
Begins marketing Move Front Seat Lift welfare vehicle.
Introduces Storia small passenger car.
Begins marketing Mira, Move and Terios Kid based on new mini vehicle specifications.
Begins marketing Opti based on new mini vehicle specifications.
Begins marketing Atrai, Hijet Cargo and Hijet Truck based on new mini vehicle
specifications.
Introduces Mira Gino mini passenger car.
17
Introduces Hijet EV based on new mini vehicle
specifications.
Introduces welfare vehicles based on new mini vehicle
specifications.
Delta series undergoes full model change.
Introduces Atrai Wagon mini passenger car.
Announces Midget II mini commercial vehicle on new mini vehicle specifications.
Introduces Hijet Truck LPG based on new mini vehicle specifications.
Introduces Naked mini passenger car.
Begins marketing Mira Van CNG and Hijet Cargo CNG.
●1996 SEP • Cumulative production of general-purpose engines reaches one million units.
●1997 APR • Cumulative production of mini vehicles (excluding mini three-wheel vehicles) reaches ten
million vehicles.
●1998 NOV • Cumulative production of automobiles reaches 20 million vehicles.
●1999 JUL • Cumulative production of automatic transmissions reaches two million units.
●1999 AUG • Cumulative production of EF E/G reaches six million units.
History
Main events (Overseas events are marked with
)
From 2000 ~
From 2005 ~
●2000 FEB • Head (Ikeda) Plant obtains ISO 14001 certification.
MAR • Shiga (Ryuo) Plant obtains ISO 14001 certification.
MAR • Establishes an environmental action plan.
MAR Begins manufacturing and selling Cuore in Pakistan.
APR • Publishes an environmental report for the first time.
JUN Begins manufacturing and selling Kenari in Malaysia.
18
SEP • Design Center is established.
NOV • Tada Plant obtains ISO 14001 certification.
●2001 MAR • Opens the "Ikeda Daihatsu Head Office Eco Station" CNG stand.
AUG Begins selling Kelisa 1000cc national car in Malaysia.
SEP • All domestic production plants achieve zero level direct landfill waste.
SEP • Develops TOPAZ high-performance catalyst.
NOV Daihatsu-Toyota begins production of Terios national car in Venezuela.
DEC Concludes a joint venture contract with Perodua Auto Corporation for the establishment of a new holding company in Malaysia.
●2002 JUL • Develops the world's first "Intelligent Catalyst."
AUG Increases the investment in the joint venture company (PT. Astra Daihatsu Motor) in Indonesia, making it Daihatsu's subsidiary.
SEP • Commercializes the "Intelligent Catalyst."
OCT • Develops the world's first hybrid mini vehicle.
●2003 JAN • The first hybrid fuel-cell mini vehicle, Move FCV-K-2, receives approval from the
Minister of Land, Infrastructure, Transport and Tourism.
JAN Concludes a technical license contract with Huali (China) for the production of
Terios.
MAY • Kagami Plant specializing in general-purpose engines begins operation.
DEC Daihatsu-Toyota begin marketing jointly developed vehicle in Indonesia.
●2004 JUL • Commercializes the world's first "Catalyst Early Activation System."
SEP Begins manufacturing Toyota Avanza in Malaysia.
NOV • Daihatsu-Toyota develops new water-based paint technology that reduces environmental impact substances jointly with Kansai Paint Co., Ltd.
NOV • Obtains approval for "Pedestrian Head Protection Standard" for the first time for
mini vehicles.
NOV • Oita (Nakatsu) Plant of Daihatsu Shatai Co., Ltd. is completed and begins operation. < Photo 18 >
●2005 FEB Begins manufacturing Delta in Colombia.
MAY Perodua begins selling Myvi national car.
SEP • Begins implementing the Daihatsu Cafe Project nationwide.
OCT • Develops "Super Intelligent Catalyst."
OCT Concludes a technical license contract with China for small multi-purpose vehicle technology.
NOV Increases the production capacity in Indonesia to 150,000 vehicles.
NOV • Develops a new engine for mini vehicles.
DEC • Expands the application of "Intelligent Catalyst" to the pharmaceutical product
manufacturing field.
●2006 FEB • Obtains type approval for Hijet Cargo Hybrid mini hybrid commercial vehicle.
APR • Terios receives the Red Dot Design Award.
MAY Opening ceremony of body component manufacturing company in China is held.
JUN • Develops a new CVT for mini vehicles.
DEC Announces new Terios SUV in Indonesia.
●2007 JAN • Sonica receives the Director General Prize of Agency for Natural Resources and
Energy in the 2006 Energy Conservation Grand Prize.
MAR • Establishes new Daihatsu Group philosophy on the occasion of the 100th anniversary.
MAY • Opens the "Humobility World" history museum.
MAY Begins selling new Viva national car in Malaysia.
JUN Begins selling new Xenia multi-purpose passenger car in China.
SEP • Develops fundamental technologies for Precious-Metal-free Liquid-feed Fuel
Cells.
NOV Begins marketing Gran Max small commercial vehicle in Indonesia.
DEC • Daihatsu Motor Kyushu Oita (Nakatsu) Plant No. 2 is completed.
●2008 FEB Begins exporting completed vehicles from Indonesia to Japan.
MAY Begins marketing new Nautica 4WD national SUV in Malaysia.
AUG • Daihatsu Motor Kyushu Kurume Plant is completed.
SEP • Wind tunnel test facility is completed at the Shiga Technical Center.
●2009 FEB Announces Luxio small station wagon in Indonesia.
NOV Begins selling new Alza national car in Malaysia.
Main products
●2000 MAR
MAR
JUL
AUG
●2001 JUL
AUG
SEP
•
•
•
•
•
•
•
SEP •
SEP
SEP
OCT
●2002 JAN
JUN
AUG
OCT
•
•
•
•
•
•
•
DEC •
●2003 NOV •
●2004 JUN •
AUG •
NOV •
DEC •
●2000 MAY
●2000 OCT
●2001 MAY
●2001 JUL
●2002 JUN
Introduces Opti Classic mini passenger car.
Introduces Altis full-sized passenger car.
Introduces Atrai 7 small passenger car.
Introduces YRV small passenger car.
Introduces Hijet Gran Cargo small commercial vehicle.
Begins marketing Mira Van Rotating Seat welfare vehicle.
Begins marketing Atrai Sloper and Mira Van Rotating Passenger Seat welfare
vehicles.
Vehicle certified for ultra-low emissions is made available for the first time in the
Hijet Cargo CNG mini vehicle lineup.
Altis luxury sedan undergoes full model change.
Begins marketing Atrai Sloper welfare vehicle.
Introduces Max mini passenger car.
Introduces Terios Lukia mini passenger car.
Introduces Copen mini passenger car. < Photo 19 >
Introduces Mira Gino 1000 small passenger car.
Move mini passenger car undergoes full model
change.
Mira mini vehicle undergoes full model change.
Introduces Tanto mini passenger car.
19
< Photo 20 >
Daihatsu-Toyota introduces jointly developed
Boon (Toyota Passo) small passenger car.
Introduces Move Latte mini passenger car.
Mira Gino mini passenger car undergoes
full model change.
Hijet mini commercial vehicle undergoes
20
full model change.
• Cumulative domestic sales of Mira series reaches four million vehicles.
• Cumulative sales of electric vehicles reaches 8,000 vehicles.
• Cumulative production of Move reaches one million vehicles.
• Cumulative domestic sales of Move reaches one million vehicles.
• Cumulative domestic sales of Mira reaches four million vehicles.
●2005 MAY
AUG
AUG
NOV
DEC
●2006 JAN
JAN
MAY
JUN
AUG
OCT
DEC
●2007 DEC
●2008 MAY
AUG
SEP
DEC
Atrai Wagon mini passenger car undergoes full model change.
Introduces Hijet Cargo Hybrid mini commercial vehicle.
Introduces Atrai Rear Seat Lift welfare vehicle.
Introduces Mira Self Matic, Atrai Sloper and Tanto Front Seat Lift welfare vehicles.
Introduces Esse mini passenger car.
Introduces Daihatsu Be-go (Toyota Rush) compact SUV.
Altis luxury sedan undergoes full model change.
Introduces Coo small passenger car.
Introduces Sonica mini passenger car.
Introduces Tanto Sloper welfare vehicle.
Move mini passenger car undergoes full model change.
Mira mini passenger car undergoes full model change.
Tanto and Tanto Custom mini passenger cars undergo full model change.
Tanto Sloper welfare vehicle undergoes full model change.
Introduces Move Conte mini passenger car.
Introduces Tanto Welcome Seat welfare vehicle.
Introduces Boon Luminas (Toyota Passo Sette)
small passenger car.
●2009 AUG • Introduces Mira Cocoa mini passenger car.
DEC • Introduces Tanto Exe mini passenger car.
●2005 SEP
●2006 DEC
●2007 FEB
●2009 JAN
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
• Cumulative production of Mira series reaches five million vehicles.
• Cumulative production of Move reaches two million vehicles.
• Cumulative sales of Move reaches two million vehicles.
• Cumulative domestic sales of Mira series reaches five million vehicles.
16
History
Main events (Overseas events are marked with
)
From 2010 ~
From 2015 ~
●2011 JUN Myvi undergoes full model change in Malaysia.
NOV Xenia undergoes full model change in Indonesia.
●2012 FEB • Begins implementing proof driving test of commercial electric cars.
FEB Establishes production company for automatic transmission cars in Malaysia.
MAY • AFT, Daihatsu's joint venture for resin parts production, establishes a factory.
SEP • Daihatsu Kyushu expands the production capacity of Kurume factories.
SEP Announces OEM to Toyota, and new co-operations in Indonesia.
DEC Expands the production system in Malaysia.
DEC • Establishes the base of R&D in Kyushu.
●2013 APR Opening Ceremony of new Indonesia factory for manufacturing Ayla is held.
AUG Expands engine production in Indonesia.
SEP Introduces Ayla in Indonesia.
OCT • New Move introduction campaign wins Minister of Public Management Grandprix in ACC CM Festival.
NOV • Holds groundbreaking ceremony for Kurume R&D Center.
NOV • Tanto/Tanto Custom wins 2013 Good Design Gold Award.
DEC • Introduces certification system of welfare vehicle shop, and improves the sales
system.
●2014 FEB Starts exporting Toyota Agya to Philippines.
APR Daihatsu to strengthen Engine Manufacturing Capability in Malaysia.
SEP Begins Sales of New National Car Axia in Malaysia.
21
< Photo 21 >
●2015 JAN • Daihatsu Annources Renewed Opening of Museum Exhibiting Historical.
JUN Held a shipment ceremony of AT for China Tianjin FAW Xiali.
AUG • Opening Ceremony Held for Daihatsu Group Kyushu Development Center.
Daihatsu introduces next-generation engines for ASEAN.
●2016 JAN • Toyota and Daihatsu to Strengthen Small Car Operations through Unified Global
Strategy.
• Notice Regarding Making Daihatsu Motor Co., Ltd. a Wholly-Owned Subsidiary
of Toyota Motor Corporation through a Share Exchange.
JUL • Daihatsu Motor Co., Ltd. Delisting.
Sales start of the new national car "Bezza" in Malaysia.
AUG • Daihatsu Motor Co., Ltd. a Wholly-Owned Subsidiary of Toyota Motor.
Main products
●2010 FEB
DEC
●2011 SEP
●2013 APR
OCT
DEC
●2014 JUN
SEP
NOV
DEC
• Boon small passenger car undergoes full model change.
• Move mini passenger car undergoes full model change.
• Introduces Mira e:S mini passenger car.
• Introduces Mebius hybrid mini passenger vehicle.
• Tanto small passenger car undergoes full model change.
• Welfare vehicle Tanto Sloper, Tanto Welcome Seat and the Friendship series of welfare vehicle undergo full model change.
• Copen mini open sports car undergoes full model change.
• Hijet truck mini commercial undergoes fulll model change.
• Launch of Wake, a new mini passenger car. < Photo 22 > 22
• Move mini passenger car undergoes full madel change.
●2010 JUL • Cumulative production of automobiles reaches 30 million vehicles.
●2013 MAR • Cumulative production in Indonesia reaching 3 million vehicles.
17
●2015 JUN • Daihatsu Launches the COPEN Cero, the 3rd COPEN Design. < Photo
SEP • Launch of New Mini Passenger Vehicle CAST. < Photo 24 >
23
DEC • Daihatsu Mini Vehicle Tanto Partial Redesign and New.
●2016 JUN • Daihatsu Boon Full Model change. < Photo 25 >
●2015 MAY • Cumulative production in Indonesia reaching 4 million vehicles.
24
25
23
>
History
Origins of vehicle names
Vehicle name
Release date of
1st-generation model
Mira
1980.6
"Mira" means "envy" in Italian.
Mira Cocoa
2009.8
The name expresses the relaxing feeling while drinking cocoa.
Mira e:S
2011.9
Move
1995.8
"e:S" is a combination of the English words, "eco (ecology, economy)" and "smart."
The name derived from the English word. It reflects Daihatsu's desire that the car will give new emotional excitement to the drivers and
"move" up the value of the car.
"Conte" is a Japanese-style abbreviation for the English word "continuity." It expresses the potential of the car to let its owner enjoy his/
her unique lifestyle. It also means "comfortable interior" as the car aims to provide the highest comfort to the people riding in the car.
"Tanto" means "so much" and "a lot of" in Italian. The name is imbued with Daihatsu's desire that the car will bring a lot of happiness.
Mira
Move
Tanto
Move Conte
2008.8
Tanto
2003.11
Hijet
1960.11
Hijet Caddie
2016.6
Meaning/origin
"Hijet" is a name created by Daihatsu. The car offers higher performance than the Midget.
Caddie means "person who takes care of and helps people" and "person who works in delivery business". It reflects Daihatsu's desire
that the car will be a good assistant and a reliable partner.
"Atrai" is a coined word deriving from the French word "attrait" (meaning appeal, attraction, etc.).
Atrai Wagon
1999.6
Altis
2000.3
Boon
2004.6
Mebius
2013.4
Copen
2002.6
WAKE
2014.11
Coined word deriving from the English word "altitude" meaning "high level or rank," indicating that the car is Daihatsu's high-end model.
The name derived from the English word "boon" meaning "merry." The name was inspired by the sound that small children make when
imitating the sound produced by an automobile.
Möbius means "Möbius strip" in German and symbolizes eternity. The name represents sustainability, high mileage and roomy interior.
The name, Mebius, means the car that can run as far as you want.
Copen means "Community of OPEN life." "Robe" expresses the structure with fiber plates worn over the framework like a robe, which
is a French word meaning "cloth, costume, dress."
Deriving from English verb wake, this name expresses "a car that provokes a feeling of excitement"
Cast
2015.9
The name derived from "cast" of drama. It reflects Daihatsu's desire that the car will work as a cast to enrich the life styles of drivers.
Other vehicle names
Vehicle name
Release date of
1st-generation model
Meaning/origin
Bee
1951.10
The name derived from the English word "bee."
Midget
1957.8
The name derived from the English word "midget" meaning "very small."
Compagno
1963.5
The name derived from the Italian word meaning "companion," "partner," etc.
Fellow
1966.11
The name derived from the English word meaning "a companion, associate, etc."
Consorte
1969.4
The name derived from the Italian word meaning "consort."
Delta
1970.10
Greek pronunciation of "D" in "Daihatsu."
Taft
1974.8
Coined word that stands for Tough Almighty Four-wheel Touring vehicle.
Charmant
1974.11
The name derived from the French word meaning "charming."
Charade
1977.11
The name derived from the English word "charade."
Cuore
1980.7
The name derived from the Italian word meaning "heart."
Rugger
1984.5
Leeza
1986.12
The name derived from the English word "rugger." It was inspired by powerful, quick and agile movement of a rugby player.
Coined word. It suggests Daihatsu's desire that the car will be an attractive vehicle loved by many people, just like the painting of Mona
Lisa.
The name derived from the English word "applause" meaning "marked commendation" and "acclaim."
Applause
1989.7
Rocky
1990.6
Opti
1992.1
Minisway
1995.5
The name was inspired from the area from Rocky Mountains to the west coast of the United States.
Coined word combining the English words "optimum" and "optimistic." It means that the car has an insight for the bright and promising
future.
The name means that the car will sway the trend of electric vehicles toward "mini vehicles."
Pyzar
1996.8
Coined word deriving from the word "Paizah," a gate pass to the Silk Road during the Mongol Empire Period.
Terios
1997.4
Storia
1998.2
Naked
1999.11
Atrai 7
2000.7
Coined word deriving from an ancient Greek word meaning "making wishes come true"
The name derived from the Italian word meaning "story." The name is instilled with the expectation that a new story of small cars starts
with this car.
The name derived from the English word meaning "plain" and "without disguises." It implies that the car is an unadulterated base vehicle
waiting to be embellished.
The name indicates that it is an Atrai model with seats for seven persons.
YRV
2000.8
The name is made up of the first letters of the English words, "Youthful style," "Robust body" and "Vivid performance."
Hijet Gran Cargo
2001.7
The name indicates that the vehicle is a larger (= Grand) Hijet Cargo model.
Max
2001.11
Be-go
2006.1
Sonica
2006.6
The name derived from the English word "maximum." It expresses that the vehicle is packed with maximum fun and pleasure.
"Be-go" expresses a transition from "Be" to "Go." The name suggests the car's active image that may bring a change to the driver's lifestyle or attitude.
Coined word deriving from and inspired by "sonic speed" and "soaring and nimble car."
The name is a combination of a coined word deriving from an ancient Greek word "Terios" meaning "making wishes come true" and the
English word "kid" suggesting "youthfulness."
The name derived from the English word "essence." It implies that the car pursues the "essence" of mini vehicles.
The name derived from the English word "cool" meaning "stylish" and "pleasing."
It also suggests the sound of the Japanese character meaning "sky," "spaciousness," etc.
Coined word deriving from the combination of the English words "luminous" and "roomy." It suggests that the car will bring a new, bright
future to the people who ride in it.
"Exe" means "exceed x excellent ecology," "emotional x elegant design" and "executive space." The name expresses the vehicle's excellent environmental performance, superb style that appeals to mature adults, high quality and comfort.
Terios Kid
1998.10
Esse
2005.12
Coo
2006.5
Boon Luminas
2008.12
Tanto Exe
2009.12
18
History
Product line-up
■ Main domestic production models
Move
Move Conte
Tanto
Wake
Cast
Mira
Mira e:S
Mira Cocoa
Hijet Truck
Hijet Cargo
Copen
Atrai Wagon
Hijet Caddie
Mira Van
Boon
Since early years, Daihatsu has been developing vehicles for the
physically challenged and the aged.
Daihatsu provides safe and easy-to-operate vehicles to enable as many people as possible to enjoy the freedom of
moving from place to place, convenience, fun and pleasure that automobiles can deliver.
Development of welfare vehicles
Tanto Sloper
Tanto Welcome Seat
Move Front Seat Lift
Atrai Wagon Sloper
■ Main overseas production models
● Indonesia
Ayla
Xenia
Gran Max Van
Gran Max Pickup
Myvi
Alza
Terios
Luxio
● Malaysia
19
Axia
Bezza