III. History
Members of the board
Title
President
(As of June 29, 2016)
Name
Area of Responsibility
Masanori Mitsui
Executive Vice
President
Hiroyuki Yokoyama
- Assistant to President/Chief Officer, Corporate Business Unit/
Chief Officer, Corporate Planning Center/Chief Officer, Brand Business Unit
Director
Yasunori Nakawaki
- Chief Officer, Purchasing Group
Director
Sudirman Maman Rusdi
- President of P.T. Astra Daihatsu Motor
Director
Ichirou Yoshitake
- Chief Officer, Project Promotion Office
Director
Sunao Matsubayashi
Director
Shigeharu Toda
(Senior Managing Executive Officer)
(Senior Managing Executive Officer)
(Senior Managing Executive Officer)
(Senior Managing Executive Officer)
- Chief Officer, DNGA Business Unit/General Manager, R&D Group
- Chief Officer, D Brand Office
Director
Yoshinori Matsushita - Chief Officer, Administration Center
Director
Yoshifumi Kishimoto
(Senior Managing Executive Officer)
(Senior Managing Executive Officer)
- Deputy Chief Officer, Corporate Planning Center/Chief Officer, R&D Center
*1
Director
Kenji Yamamoto
Director
Shigeki Terashi
Full-time Audit &
Supervisory Board Member
Kunihiko Morita
Audit & Supervisory
Board Member
Yoshiki Kitajima
Audit & Supervisory
Board Member
Fusahiro Yamamoto
*2
*2
Senior Managing
Executive Officer
Shinsuke Hori
- Project Promotion Office
Senior Managing
Executive Officer
Katsuhiro Ikoma
- Chief Officer, CS Group
Senior Executive Officer
Yasumitsu Morita
- Project Promotion Office
Senior Executive Officer
Miki Ibaraki
Senior Executive Officer
Hajime Nishimura
- Production Engineering Group
Senior Executive Officer
Hiromasa Hoshika
- Chief Officer, Production Engineering Group
Senior Executive Officer
Katsumi Marutani
- R&D Group
Senior Executive Officer
Norihide Bessho
- Administration Center
- CS Group
Executive Officer
Tooru Ueda
- R&D Group
Executive Officer
Tadao Nasu
- Production Engineering Group
Executive Officer
Hideki Teramae
Executive Officer
Toshinori Edamoto
Executive Officer
Osamu Naruse
Senior Managing
Executive Officer
Takamasa Kurinami
Senior Managing
Executive Officer
Tsuneo Itagaki
Senior Executive Officer
Executive Officer
Masanori Takahashi
Tetsuo Miura
Advisor
Kazuki Uoi
Advisor
Takashi Nomoto
Advisor
Hiroshi Kazui
- R&D Group
- Purchasing Group
- D Brand Office
- Executive Director, Perusahaan Otomobil Kedua Sdn. Bhd.
- Senior Executive Director, P.T. Astra Daihatsu Motor
- President. Perodua Auto Corporation Sdn. Bhd
- Vice President, P.T. Astra Daihatsu Motor
(Note) 11 directors, 3 auditors, 17 executive officers, 3 Advisor (total: 34 persons)
*1: Outside directors to the provisions of the Companies Act.ββ *2: Outside auditors as prescribed by the Companies Act.
13
History
History
Main events (Overseas events are marked with
)
From 1907 ~
From 1975 ~
β1907 MAR β’ Hatsudoki Seizo Co., Ltd. is established for the manufacture and sales of internal combustion engines. < Photo 1 >
β1939 MAY β’ Ikeda Plant begins operation. (present Head (Ikeda) 1st district)
β1951 DEC β’ Changes the company name to Daihatsu Motor Co., Ltd. < Photo 2 >
β1961 JUN β’ Ikeda 2nd Plant begins operation. (present Head (Ikeda) 2nd district)
β1963 OCT β’ Education Center is established. (present Sales Training Center)
β1964 MAR β’ Medical center is established.
β1965 MAR β’ Head Office building is completed in Ikeda city. (present main Head Office building)
JUL β’ Begins research and development of electric vehicles.
β1966 MAY β’ Establishes Daihatsu Diesel Mfg. Co., Ltd. by separating the production and
sales functions for diesel engines.
β1967 FEB β’ Shiga Test Course is completed.
NOV β’ Forms business alliance with Toyota Motor Co., Ltd. and Toyota Motor Sales
Co., Ltd.
NOV β’ Develops a high-performance EV passenger car. (Maximum speed: 90 km/h,
travel distance: 119 km)
β1968 JUL β’ Daihatsu Motor Sales Co., Ltd. begins operation.
β1970 MAR β’ Delivers 275 electric vehicles to the EXPO.
NOV β’ Merger with Asahi Industry Co., Ltd.
β1971 APR β’ Participates in "Light Vehicle EV," a large-scale EV research and development
project initiated by the Ministry of International Trade and Industry.
β1972 MAR β’ Tada Plant begins operation as a plant dedicated to industrial machinery.
β1973 APR β’ Kyoto Plant begins operation as a plant specializing in the production of mainstream passenger cars.
MAY β’ Receives new car type approval for Hijet Van EV (ES38V) from the Transport
Ministry.
β1974 FEB β’ Develops EV Microbus (capacity: 15 persons) and
delivers to the Osadano Industrial Park.
APR β’ Shiga (Ryuo) Plant No. 1
(present Shiga (Ryuo) Plant
1st District) begins operation.
NOV β’ Develops Hybrid Drive Small
Truck EV and delivers to
The Asahi Shimbun Company.
β1975 APR β’ Delivers 24 ten-passenger sightseeing cars to the Okinawa International Marine
EXPO.
β1976 DEC β’ Knockdown plant is completed.
β1978 JAN β’ Charade receives the '77 Car of the Year Award.
< Photo 6 >
MAR β’ Serves as a technical consultant on hybrid
technology to GE (USA).
β1979 FEB β’ Starts trial operation of the "Daihatsu Pleat System"
automatic EV rental operation management system.
< Photo 7 >
6
JUN ο« Opens the Representative Office in Europe
(Brussels, Belgium).
OCT ο« Overseas manufacturing plant
(PT. Daihatsu Indonesia) begins operation.
DEC β’ Kobe Center export base starts operation.
β1980 NOV β’ Nishinomiya Parts Center begins operation.
β1981 JUN β’ Daihatsu Credit Co., Ltd. begins operation.
JUL β’ Merger of Daihatsu Motor and Daihatsu
7
Motor Sales.
JUL ο« Signs a contract with Inocenti in Italy
for the supply of 1000cc engines (CB) among other items.
β1982 APR β’ Charade wins the title of class champion in the 30th Safari Rally. < Photo 8 >
β1983 SEP β’ Head (Ikeda) Plant receives the PM (Product Maintenance) Excellent Operation
Site Award.
β1984 MAR ο« Signs a license agreement for Hijet with Tianjin Automobile Industry Corporation.
1
8
2
Main products
β1907 DEC β’ Manufactures the nation's first 6-horsepower
suction gas engine.
β1930 APR β’ Manufactures gasoline engines (500cc).
DEC β’ Begins marketing Model HA three-wheel vehicle
(first Daihatsu car). < Photo 3 >
3
β1931 MAY β’ Begins marketing Model HB Tsubasa three-wheel
vehicle.
β1937 APR β’ Begins marketing Model FA small four-wheel vehicle.
β1951 OCT β’ Begins marketing Bee three-wheel passenger car.
β1957 AUG β’ Begins marketing Midget small three-wheel vehicle. < Photo 4 >
β1958 NOV β’ Begins marketing Vesta small cargo vehicle.
β1960 NOV β’ Begins marketing Hijet mini cargo vehicle.
β1962 AUG β’ Begins marketing Hiline small cargo vehicle.
β1963 MAY β’ Begins marketing Compagno Van small cargo vehicle.
β1964 FEB β’ Begins marketing Berlina 800 small passenger car.
4
β1965 APR β’ Begins marketing Compagno Spider small sports car.
< Photo 5 >
β1966 NOV β’ Begins marketing Fellow mini vehicle.
β1969 APR β’ Begins marketing Consorte Berlina small passenger car.
SEP β’ Begins selling Fellow Van EV.
β1970 FEB β’ Begins selling Hijet Van EV (S37V) mini commercial vehicle.
APR β’ Begins marketing Fellow Max mini vehicle.
OCT β’ Begins marketing Delta 1500/2000 small cargo vehicle.
β1971 MAR β’ Begins marketing Delta 750 small cargo vehicle.
MAR β’ Begins manufacturing and selling DBC-1 ultra-small three-wheel mini delivery
vehicle.
APR β’ Begins manufacturing and selling Daihatsu Masters
electric golf car.
β1972 NOV β’ Begins selling Hijet Truck EV (S38).
β1974 AUG β’ Begins marketing Taft small four-wheel-drive vehicle.
NOV β’ Begins marketing Charmant small passenger car.
5
DEC β’ Begins marketing Charmant Van small cargo vehicle.
β1975 NOV
β1976 MAY
OCT
DEC
β’
β’
β’
β’
β1977 APR
JUL
NOV
β1978 SEP
β1980 JUN
β1981 MAR
β’
β’
β’
β’
β’
β’
APR β’
JUL β’
OCT β’
β1982 MAY
NOV
β1983 JAN
JUN
OCT
β1984 JAN
MAY
β’
β’
β’
β’
β’
β’
β’
Begins manufacturing and selling Hello BC electric three-wheel motorbike.
Begins marketing Fellow Max 550 mini vehicle.
Begins marketing Delta Wide small vehicle.
Begins manufacturing and selling 4-passenger and 6-passenger sightseeing
cars.
Begins marketing Hijet 55 Wide mini vehicle.
Begins marketing Max Cuore mini vehicle.
Begins marketing Charade small passenger car.
Begins marketing Taft Diesel small four-wheel-drive vehicle.
Begins marketing Mira mini vehicle. < Photo 9 >
Begins marketing vehicles (9 types, 21 models) 9
for the physically challenged.
Begins marketing Hijet Atrai mini vehicle.
Begins marketing pickup cars for the physically
challenged.
Begins marketing New Charmant 1300/1500
small passenger car.
Begins marketing New Cuore and New Mira mini vehicles.
Delta Wide small car undergoes full model change.
Charade small passenger car undergoes full model change.
Begins marketing Hijet Jumbo mini vehicle.
Begins marketing New Hijet and Atrai mini commercial vehicles.
Begins marketing Charade De Tomaso Turbo small passenger car.
Begins marketing Rugger small four-wheel-drive vehicle. < Photo 10 >
10
β1985 DEC β’ Cumulative production of automobiles reaches 10 million vehicles.
β1987 FEB β’ Cumulative sales of Mira in Japan reaches one million vehicles.
14
History
Main events (Overseas events are marked with
)
From 1985 ~
From 1995 ~
β1985 MAY ο« Engine plant in Indonesia begins operation.
β1986 MAR ο« Signs a license contract for Charade with Tianjin Automobile Industry Corporation.
JUL ο« Daihatsu America Inc. (DAI) is established.
OCT β’ New Shiga Test Course is completed.
OCT β’ Establishes a joint venture company, DBS Co., Ltd., with Brooks & Stratton in
the United States.
β1988 APR β’ Daihatsu Athletic Club is formed.
DEC ο« Daihatsu Deutschland GmbH (DDG) is established.
β1989 JAN β’ Shiga (Ryuo) Plant 2 (present Shiga (Ryuo)
Plant 2nd District) begins operation. < Photo 11 >
OCT ο« Daihatsu-Phranakorn Motor Co., Ltd. is
established in Thailand.
OCT β’ Develops BC-7 mini three-wheel EV.
β1990 FEB ο« Signs a technical cooperation agreement
11
with Asia Motors Co., Ltd. in South Korea.
APR β’ New Head Office building is completed. (present Head Office, new annex)
APR β’ Delivers "Tento-kun" and 25 other vehicles to the International Garden and
Greenery Exposition.
DEC ο« Signs a joint venture contract with Piaggio in Italy.
β1991 JUN β’ Shiga Technical Center is completed.
β1992 JAN ο« Establishes a new joint venture company in Indonesia.
JAN β’ Nishinomiya Parts Center is completed.
MAR β’ Establishes Electric Car Enterprise Division. Jonan Plant specializing in EV begins operation.
DEC β’ Phase I construction for Hokkaido Car Testing Center is completed.
DEC ο« P&D in Italy begins producing Hijet.
β1993 FEB ο« Signs a joint venture contract for the Malaysia Second National Car Project.
MAR β’ Announces a voluntary environmental plan.
APR β’ Charade captures the class championship and 5th, 6th and 7th places in overall
ranking in the 41st Safari Rally.
OCT ο« Opens a branch office in Tianjin, China.
β1994 MAR β’ Develops Mini Four Wheel Drive EV jointly with Kansai Electric Power Co., Inc..
APR β’ New Sales Training Center is completed.
AUG β’ Begins manufacturing and selling Kancil mini vehicle in Malaysia.
β1995 APR ο« Acquires an automobile manufacturing license in Vietnam.
APR ο« Zebra one-box vehicle in Indonesia undergoes full model change.
JUN β’ Receives the Environmental Protection Merit Award from the Environment
Agency.
β1996 MAR ο« Begins selling Rusa multi-purpose national car in Malaysia.
MAY ο« Begins manufacturing Hijet in Vietnam.
< Photo 14 >
JUL ο« Begins manufacturing commercial vehicles
in Liuzhou, China.
SEP β’ Establishes Daihatsu Technar Co., Ltd.
14
for the development of technologies.
β1997 MAY β’ Daihatsu Welfare Pension Fund Hall is completed.
JUN β’ Receives the Environmental Protection Merit Award from the Environment
Agency again.
OCT β’ Daihatsu Technar's Head Office building is completed.
DEC β’ Establishes Daihatsu Car Net Co., Ltd. for the distribution of used cars.
DEC β’ Establishes Daihatsu PDI Service for PDI operations.
β1998 FEB ο« Concludes a technical assistance contract with National Cars in Taiwan for local
production of automobiles.
FEB β’ Establishes a voluntary action plan for automobile recycling.
AUG ο« Begins selling Kembara four-wheel-drive
national car in Malaysia. < Photo 15 >
SEP β’ Toyota becomes the parent company of
Daihatsu by acquiring majority of Daihatsu
stock through takeover bid.
SEP β’ Kyoto Plant obtains ISO 14001 certification.
15
NOV ο« Signs sales shop agreement and technical
assistance contract with IMC in Pakistan.
β1999 JAN β’ Tada Plant obtains ISO 9001 certification.
FEB ο« Daihatsu Belgium N.V./S.A. is established.
JUN β’ Atrai and Hijet EV are used in joint tests conducted in Tama (Tokyo) and Osaka.
(consigned project from NEDO)
JUL ο« Begins selling a new car, Taruna, in Indonesia.
DEC β’ Begins inline production of Move Sloper welfare vehicle.
Main products
β1985 AUG
β1986 MAY
DEC
β1987 JAN
β1988 FEB
FEB
β1989 APR
JUL
AUG
β1990 MAR
MAR
JUN
AUG
β1991 NOV
β1992 JAN
β1993 JAN
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
JAN β’
β1994 JAN β’
MAY β’
SEP β’
Mira mini vehicle undergoes full model change.
Hijet mini vehicle undergoes full model change.
Begins marketing Leeza mini vehicle.
Charade small passenger car undergoes full model change.
Begins marketing Charade 1300EFI small passenger car.
Begins marketing Mira Walk-through Van mini vehicle.
Begins marketing Charade Social small passenger car.
Begins marketing Applause small passenger car.
Begins marketing Hijet Lift Van.
Begins marketing Mira (660cc) mini vehicle.
Begins marketing Hijet (660cc) mini vehicle.
Begins marketing Rocky small four-wheel-drive vehicle. < Photo
Begins marketing Leeza (660cc) mini vehicle.
Begins marketing Leeza Spider mini vehicle. < Photo 13 >
Begins marketing Opti mini passenger car.
Begins marketing Mira Moderno mini
passenger car.
Charade small passenger car undergoes
full model change.
Hijet mini vehicle series undergoes
full model change.
Hijet Van EV undergoes full model change.
Mira mini vehicle undergoes full model change.
12
β1995 MAR
MAY
MAY
MAY
AUG
OCT
β1996 MAR
APR
MAY
AUG
NOV
β1997 APR
MAY
JUL
SEP
β1998 FEB
OCT
>
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
NOV β’
β1999 JAN β’
12
MAR β’
APR β’
MAY β’
13
β1990 SEP
β1993 SEP
β1993 NOV
β1993 DEC
β1994 MAY
β1994 DEC
15
β’ Cumulative domestic sales of Mira reaches two million vehicles.
β’ Cumulative domestic sales of Mira series reaches three million vehicles.
β’ Cumulative sales of electric vehicles reaches 7,000 vehicles.
β’ Cumulative sales of Hijet Van EV reaches 1,000 vehicles.
β’ Cumulative production of engines reaches ten million units.
β’ Cumulative domestic sales of Mira reaches three million vehicles.
MAY
JUN
SEP
SEP
NOV
DEC
β’
β’
β’
β’
β’
β’
Begins marketing Hijet Rear Seat Lift welfare vehicle.
Introduces Hijet Pick EV.
Delta small truck undergoes full model change.
Begins marketing Mini Sway electric vehicle. < Photo 16 >
Introduces Move mini passenger car. < Photo 17 >
Introduces Mira Moderno mini passenger car.
Begins marketing Move Rear Seat Lift welfare vehicle.
Introduces Midget II mini vehicle.
Introduces Opti Classic mini passenger car.
Begins marketing Pyzar compact wagon.
16
Introduces Delta Wagon/Van small vehicle.
Introduces Terios compact 4WD vehicle.
Adds Move Custom to the series.
Begins marketing Move Sloper welfare vehicle.
Begins marketing Move Front Seat Lift welfare vehicle.
Introduces Storia small passenger car.
Begins marketing Mira, Move and Terios Kid based on new mini vehicle specifications.
Begins marketing Opti based on new mini vehicle specifications.
Begins marketing Atrai, Hijet Cargo and Hijet Truck based on new mini vehicle
specifications.
Introduces Mira Gino mini passenger car.
17
Introduces Hijet EV based on new mini vehicle
specifications.
Introduces welfare vehicles based on new mini vehicle
specifications.
Delta series undergoes full model change.
Introduces Atrai Wagon mini passenger car.
Announces Midget II mini commercial vehicle on new mini vehicle specifications.
Introduces Hijet Truck LPG based on new mini vehicle specifications.
Introduces Naked mini passenger car.
Begins marketing Mira Van CNG and Hijet Cargo CNG.
β1996 SEP β’ Cumulative production of general-purpose engines reaches one million units.
β1997 APR β’ Cumulative production of mini vehicles (excluding mini three-wheel vehicles) reaches ten
million vehicles.
β1998 NOV β’ Cumulative production of automobiles reaches 20 million vehicles.
β1999 JUL β’ Cumulative production of automatic transmissions reaches two million units.
β1999 AUG β’ Cumulative production of EF E/G reaches six million units.
History
Main events (Overseas events are marked with
)
From 2000 ~
From 2005 ~
β2000 FEB β’ Head (Ikeda) Plant obtains ISO 14001 certification.
MAR β’ Shiga (Ryuo) Plant obtains ISO 14001 certification.
MAR β’ Establishes an environmental action plan.
MAR ο« Begins manufacturing and selling Cuore in Pakistan.
APR β’ Publishes an environmental report for the first time.
JUN ο« Begins manufacturing and selling Kenari in Malaysia.
18
SEP β’ Design Center is established.
NOV β’ Tada Plant obtains ISO 14001 certification.
β2001 MAR β’ Opens the "Ikeda Daihatsu Head Office Eco Station" CNG stand.
AUG ο« Begins selling Kelisa 1000cc national car in Malaysia.
SEP β’ All domestic production plants achieve zero level direct landfill waste.
SEP β’ Develops TOPAZ high-performance catalyst.
NOV ο« Daihatsu-Toyota begins production of Terios national car in Venezuela.
DEC ο« Concludes a joint venture contract with Perodua Auto Corporation for the establishment of a new holding company in Malaysia.
β2002 JUL β’ Develops the world's first "Intelligent Catalyst."
AUG ο« Increases the investment in the joint venture company (PT. Astra Daihatsu Motor) in Indonesia, making it Daihatsu's subsidiary.
SEP β’ Commercializes the "Intelligent Catalyst."
OCT β’ Develops the world's first hybrid mini vehicle.
β2003 JAN β’ The first hybrid fuel-cell mini vehicle, Move FCV-K-2, receives approval from the
Minister of Land, Infrastructure, Transport and Tourism.
JAN ο« Concludes a technical license contract with Huali (China) for the production of
Terios.
MAY β’ Kagami Plant specializing in general-purpose engines begins operation.
DEC ο« Daihatsu-Toyota begin marketing jointly developed vehicle in Indonesia.
β2004 JUL β’ Commercializes the world's first "Catalyst Early Activation System."
SEP ο« Begins manufacturing Toyota Avanza in Malaysia.
NOV β’ Daihatsu-Toyota develops new water-based paint technology that reduces environmental impact substances jointly with Kansai Paint Co., Ltd.
NOV β’ Obtains approval for "Pedestrian Head Protection Standard" for the first time for
mini vehicles.
NOV β’ Oita (Nakatsu) Plant of Daihatsu Shatai Co., Ltd. is completed and begins operation. < Photo 18 >
β2005 FEB ο« Begins manufacturing Delta in Colombia.
MAY ο« Perodua begins selling Myvi national car.
SEP β’ Begins implementing the Daihatsu Cafe Project nationwide.
OCT β’ Develops "Super Intelligent Catalyst."
OCT ο« Concludes a technical license contract with China for small multi-purpose vehicle technology.
NOV ο« Increases the production capacity in Indonesia to 150,000 vehicles.
NOV β’ Develops a new engine for mini vehicles.
DEC β’ Expands the application of "Intelligent Catalyst" to the pharmaceutical product
manufacturing field.
β2006 FEB β’ Obtains type approval for Hijet Cargo Hybrid mini hybrid commercial vehicle.
APR β’ Terios receives the Red Dot Design Award.
MAY ο« Opening ceremony of body component manufacturing company in China is held.
JUN β’ Develops a new CVT for mini vehicles.
DEC ο« Announces new Terios SUV in Indonesia.
β2007 JAN β’ Sonica receives the Director General Prize of Agency for Natural Resources and
Energy in the 2006 Energy Conservation Grand Prize.
MAR β’ Establishes new Daihatsu Group philosophy on the occasion of the 100th anniversary.
MAY β’ Opens the "Humobility World" history museum.
MAY ο« Begins selling new Viva national car in Malaysia.
JUN ο« Begins selling new Xenia multi-purpose passenger car in China.
SEP β’ Develops fundamental technologies for Precious-Metal-free Liquid-feed Fuel
Cells.
NOV ο«Begins marketing Gran Max small commercial vehicle in Indonesia.
DEC β’ Daihatsu Motor Kyushu Oita (Nakatsu) Plant No. 2 is completed.
β2008 FEB ο«Begins exporting completed vehicles from Indonesia to Japan.
MAY ο«Begins marketing new Nautica 4WD national SUV in Malaysia.
AUG β’ Daihatsu Motor Kyushu Kurume Plant is completed.
SEP β’ Wind tunnel test facility is completed at the Shiga Technical Center.
β2009 FEB ο« Announces Luxio small station wagon in Indonesia.
NOV ο« Begins selling new Alza national car in Malaysia.
Main products
β2000 MAR
MAR
JUL
AUG
β2001 JUL
AUG
SEP
β’
β’
β’
β’
β’
β’
β’
SEP β’
SEP
SEP
OCT
β2002 JAN
JUN
AUG
OCT
β’
β’
β’
β’
β’
β’
β’
DEC β’
β2003 NOV β’
β2004 JUN β’
AUG β’
NOV β’
DEC β’
β2000 MAY
β2000 OCT
β2001 MAY
β2001 JUL
β2002 JUN
Introduces Opti Classic mini passenger car.
Introduces Altis full-sized passenger car.
Introduces Atrai 7 small passenger car.
Introduces YRV small passenger car.
Introduces Hijet Gran Cargo small commercial vehicle.
Begins marketing Mira Van Rotating Seat welfare vehicle.
Begins marketing Atrai Sloper and Mira Van Rotating Passenger Seat welfare
vehicles.
Vehicle certified for ultra-low emissions is made available for the first time in the
Hijet Cargo CNG mini vehicle lineup.
Altis luxury sedan undergoes full model change.
Begins marketing Atrai Sloper welfare vehicle.
Introduces Max mini passenger car.
Introduces Terios Lukia mini passenger car.
Introduces Copen mini passenger car. < Photo 19 >
Introduces Mira Gino 1000 small passenger car.
Move mini passenger car undergoes full model
change.
Mira mini vehicle undergoes full model change.
Introduces Tanto mini passenger car.
19
< Photo 20 >
Daihatsu-Toyota introduces jointly developed
Boon (Toyota Passo) small passenger car.
Introduces Move Latte mini passenger car.
Mira Gino mini passenger car undergoes
full model change.
Hijet mini commercial vehicle undergoes
20
full model change.
β’ Cumulative domestic sales of Mira series reaches four million vehicles.
β’ Cumulative sales of electric vehicles reaches 8,000 vehicles.
β’ Cumulative production of Move reaches one million vehicles.
β’ Cumulative domestic sales of Move reaches one million vehicles.
β’ Cumulative domestic sales of Mira reaches four million vehicles.
β2005 MAY
AUG
AUG
NOV
DEC
β2006 JAN
JAN
MAY
JUN
AUG
OCT
DEC
β2007 DEC
β2008 MAY
AUG
SEP
DEC
Atrai Wagon mini passenger car undergoes full model change.
Introduces Hijet Cargo Hybrid mini commercial vehicle.
Introduces Atrai Rear Seat Lift welfare vehicle.
Introduces Mira Self Matic, Atrai Sloper and Tanto Front Seat Lift welfare vehicles.
Introduces Esse mini passenger car.
Introduces Daihatsu Be-go (Toyota Rush) compact SUV.
Altis luxury sedan undergoes full model change.
Introduces Coo small passenger car.
Introduces Sonica mini passenger car.
Introduces Tanto Sloper welfare vehicle.
Move mini passenger car undergoes full model change.
Mira mini passenger car undergoes full model change.
Tanto and Tanto Custom mini passenger cars undergo full model change.
Tanto Sloper welfare vehicle undergoes full model change.
Introduces Move Conte mini passenger car.
Introduces Tanto Welcome Seat welfare vehicle.
Introduces Boon Luminas (Toyota Passo Sette)
small passenger car.
β2009 AUG β’ Introduces Mira Cocoa mini passenger car.
DEC β’ Introduces Tanto Exe mini passenger car.
β2005 SEP
β2006 DEC
β2007 FEB
β2009 JAN
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’
β’ Cumulative production of Mira series reaches five million vehicles.
β’ Cumulative production of Move reaches two million vehicles.
β’ Cumulative sales of Move reaches two million vehicles.
β’ Cumulative domestic sales of Mira series reaches five million vehicles.
16
History
Main events (Overseas events are marked with
)
From 2010 ~
From 2015 ~
β2011 JUN ο« Myvi undergoes full model change in Malaysia.
NOV ο« Xenia undergoes full model change in Indonesia.
β2012 FEB β’ Begins implementing proof driving test of commercial electric cars.
FEB ο« Establishes production company for automatic transmission cars in Malaysia.
MAY β’ AFT, Daihatsu's joint venture for resin parts production, establishes a factory.
SEP β’ Daihatsu Kyushu expands the production capacity of Kurume factories.
SEP ο« Announces OEM to Toyota, and new co-operations in Indonesia.
DEC ο« Expands the production system in Malaysia.
DEC β’ Establishes the base of R&D in Kyushu.
β2013 APR ο« Opening Ceremony of new Indonesia factory for manufacturing Ayla is held.
AUG ο« Expands engine production in Indonesia.
SEP ο« Introduces Ayla in Indonesia.
OCT β’ New Move introduction campaign wins Minister of Public Management Grandprix in ACC CM Festival.
NOV β’ Holds groundbreaking ceremony for Kurume R&D Center.
NOV β’ Tanto/Tanto Custom wins 2013 Good Design Gold Award.
DEC β’ Introduces certification system of welfare vehicle shop, and improves the sales
system.
β2014 FEB ο« Starts exporting Toyota Agya to Philippines.
APR ο« Daihatsu to strengthen Engine Manufacturing Capability in Malaysia.
SEP ο« Begins Sales of New National Car Axia in Malaysia.
21
< Photo 21 >
β2015 JAN β’ Daihatsu Annources Renewed Opening of Museum Exhibiting Historical.
JUN ο« Held a shipment ceremony of AT for China Tianjin FAW Xiali.
AUG β’ Opening Ceremony Held for Daihatsu Group Kyushu Development Center.
ο« Daihatsu introduces next-generation engines for ASEAN.
β2016 JAN β’ Toyota and Daihatsu to Strengthen Small Car Operations through Unified Global
Strategy.
β’ Notice Regarding Making Daihatsu Motor Co., Ltd. a Wholly-Owned Subsidiary
of Toyota Motor Corporation through a Share Exchange.
JUL β’ Daihatsu Motor Co., Ltd. Delisting.
ο« Sales start of the new national car "Bezza" in Malaysia.
AUG β’ Daihatsu Motor Co., Ltd. a Wholly-Owned Subsidiary of Toyota Motor.
Main products
β2010 FEB
DEC
β2011 SEP
β2013 APR
OCT
DEC
β2014 JUN
SEP
NOV
DEC
β’ Boon small passenger car undergoes full model change.
β’ Move mini passenger car undergoes full model change.
β’ Introduces Mira e:S mini passenger car.
β’ Introduces Mebius hybrid mini passenger vehicle.
β’ Tanto small passenger car undergoes full model change.
β’ Welfare vehicle Tanto Sloper, Tanto Welcome Seat and the Friendship series of welfare vehicle undergo full model change.
β’ Copen mini open sports car undergoes full model change.
β’ Hijet truck mini commercial undergoes fulll model change.
β’ Launch of Wake, a new mini passenger car. < Photo 22 > 22
β’ Move mini passenger car undergoes full madel change.
β2010 JUL β’ Cumulative production of automobiles reaches 30 million vehicles.
β2013 MAR β’ Cumulative production in Indonesia reaching 3 million vehicles.
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β2015 JUN β’ Daihatsu Launches the COPEN Cero, the 3rd COPEN Design. < Photo
SEP β’ Launch of New Mini Passenger Vehicle CAST. < Photo 24 >
23
DEC β’ Daihatsu Mini Vehicle Tanto Partial Redesign and New.
β2016 JUN β’ Daihatsu Boon Full Model change. < Photo 25 >
β2015 MAY β’ Cumulative production in Indonesia reaching 4 million vehicles.
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History
Origins of vehicle names
Vehicle name
Release date of
1st-generation model
Mira
1980.6
"Mira" means "envy" in Italian.
Mira Cocoa
2009.8
The name expresses the relaxing feeling while drinking cocoa.
Mira e:S
2011.9
Move
1995.8
"e:S" is a combination of the English words, "eco (ecology, economy)" and "smart."
The name derived from the English word. It reflects Daihatsu's desire that the car will give new emotional excitement to the drivers and
"move" up the value of the car.
"Conte" is a Japanese-style abbreviation for the English word "continuity." It expresses the potential of the car to let its owner enjoy his/
her unique lifestyle. It also means "comfortable interior" as the car aims to provide the highest comfort to the people riding in the car.
"Tanto" means "so much" and "a lot of" in Italian. The name is imbued with Daihatsu's desire that the car will bring a lot of happiness.
Mira
Move
Tanto
Move Conte
2008.8
Tanto
2003.11
Hijet
1960.11
Hijet Caddie
2016.6
Meaning/origin
"Hijet" is a name created by Daihatsu. The car offers higher performance than the Midget.
Caddie means "person who takes care of and helps people" and "person who works in delivery business". It reflects Daihatsu's desire
that the car will be a good assistant and a reliable partner.
"Atrai" is a coined word deriving from the French word "attrait" (meaning appeal, attraction, etc.).
Atrai Wagon
1999.6
Altis
2000.3
Boon
2004.6
Mebius
2013.4
Copen
2002.6
WAKE
2014.11
Coined word deriving from the English word "altitude" meaning "high level or rank," indicating that the car is Daihatsu's high-end model.
The name derived from the English word "boon" meaning "merry." The name was inspired by the sound that small children make when
imitating the sound produced by an automobile.
MΓΆbius means "MΓΆbius strip" in German and symbolizes eternity. The name represents sustainability, high mileage and roomy interior.
The name, Mebius, means the car that can run as far as you want.
Copen means "Community of OPEN life." "Robe" expresses the structure with fiber plates worn over the framework like a robe, which
is a French word meaning "cloth, costume, dress."
Deriving from English verb wake, this name expresses "a car that provokes a feeling of excitement"
Cast
2015.9
The name derived from "cast" of drama. It reflects Daihatsu's desire that the car will work as a cast to enrich the life styles of drivers.
Other vehicle names
Vehicle name
Release date of
1st-generation model
Meaning/origin
Bee
1951.10
The name derived from the English word "bee."
Midget
1957.8
The name derived from the English word "midget" meaning "very small."
Compagno
1963.5
The name derived from the Italian word meaning "companion," "partner," etc.
Fellow
1966.11
The name derived from the English word meaning "a companion, associate, etc."
Consorte
1969.4
The name derived from the Italian word meaning "consort."
Delta
1970.10
Greek pronunciation of "D" in "Daihatsu."
Taft
1974.8
Coined word that stands for Tough Almighty Four-wheel Touring vehicle.
Charmant
1974.11
The name derived from the French word meaning "charming."
Charade
1977.11
The name derived from the English word "charade."
Cuore
1980.7
The name derived from the Italian word meaning "heart."
Rugger
1984.5
Leeza
1986.12
The name derived from the English word "rugger." It was inspired by powerful, quick and agile movement of a rugby player.
Coined word. It suggests Daihatsu's desire that the car will be an attractive vehicle loved by many people, just like the painting of Mona
Lisa.
The name derived from the English word "applause" meaning "marked commendation" and "acclaim."
Applause
1989.7
Rocky
1990.6
Opti
1992.1
Minisway
1995.5
The name was inspired from the area from Rocky Mountains to the west coast of the United States.
Coined word combining the English words "optimum" and "optimistic." It means that the car has an insight for the bright and promising
future.
The name means that the car will sway the trend of electric vehicles toward "mini vehicles."
Pyzar
1996.8
Coined word deriving from the word "Paizah," a gate pass to the Silk Road during the Mongol Empire Period.
Terios
1997.4
Storia
1998.2
Naked
1999.11
Atrai 7
2000.7
Coined word deriving from an ancient Greek word meaning "making wishes come true"
The name derived from the Italian word meaning "story." The name is instilled with the expectation that a new story of small cars starts
with this car.
The name derived from the English word meaning "plain" and "without disguises." It implies that the car is an unadulterated base vehicle
waiting to be embellished.
The name indicates that it is an Atrai model with seats for seven persons.
YRV
2000.8
The name is made up of the first letters of the English words, "Youthful style," "Robust body" and "Vivid performance."
Hijet Gran Cargo
2001.7
The name indicates that the vehicle is a larger (= Grand) Hijet Cargo model.
Max
2001.11
Be-go
2006.1
Sonica
2006.6
The name derived from the English word "maximum." It expresses that the vehicle is packed with maximum fun and pleasure.
"Be-go" expresses a transition from "Be" to "Go." The name suggests the car's active image that may bring a change to the driver's lifestyle or attitude.
Coined word deriving from and inspired by "sonic speed" and "soaring and nimble car."
The name is a combination of a coined word deriving from an ancient Greek word "Terios" meaning "making wishes come true" and the
English word "kid" suggesting "youthfulness."
The name derived from the English word "essence." It implies that the car pursues the "essence" of mini vehicles.
The name derived from the English word "cool" meaning "stylish" and "pleasing."
It also suggests the sound of the Japanese character meaning "sky," "spaciousness," etc.
Coined word deriving from the combination of the English words "luminous" and "roomy." It suggests that the car will bring a new, bright
future to the people who ride in it.
"Exe" means "exceed x excellent ecology," "emotional x elegant design" and "executive space." The name expresses the vehicle's excellent environmental performance, superb style that appeals to mature adults, high quality and comfort.
Terios Kid
1998.10
Esse
2005.12
Coo
2006.5
Boon Luminas
2008.12
Tanto Exe
2009.12
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History
Product line-up
β Main domestic production models
Move
Move Conte
Tanto
Wake
Cast
Mira
Mira e:S
Mira Cocoa
Hijet Truck
Hijet Cargo
Copen
Atrai Wagon
Hijet Caddie
Mira Van
Boon
Since early years, Daihatsu has been developing vehicles for the
physically challenged and the aged.
Daihatsu provides safe and easy-to-operate vehicles to enable as many people as possible to enjoy the freedom of
moving from place to place, convenience, fun and pleasure that automobiles can deliver.
Development of welfare vehicles
Tanto Sloper
Tanto Welcome Seat
Move Front Seat Lift
Atrai Wagon Sloper
β Main overseas production models
β Indonesia
Ayla
Xenia
Gran Max Van
Gran Max Pickup
Myvi
Alza
Terios
Luxio
β Malaysia
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Axia
Bezza