2017
TODAY MEETS
TOMORROW
FROM THE BEGINNING
ADVANCED TECHNOLOGIES,
STYLE AND DESIGN. RIGHT NOW.
The 2017 Prius continues the story of the most influential vehicle of our generation.
From the way it looks to the way it drives, it surprises at every turn. Its sleek and
dramatic exterior is striking from every angle. But those lines aren’t just for show.
The aerodynamic shape of the Prius helps reduce wind resistance for greater
performance and fuel efficiency, delivering a combined fuel efficiency rating of
4.5 L/100 km. And with a premium and spacious interior packed with intuitive
technology, the Prius is more fun to drive than ever.
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PAGE 2/FRONT COVER
Prius Touring shown in
Hypersonic Red.
Hybrids are popular these days, but for Toyota they are
more than a passing trend. Toyota began its journey as
a leader in hybrid technology 20 years ago with Prius,
the world’s first mass-produced hybrid. Now in its
4th generation, nearly 6 million Prius hybrids have been
sold around the world. And today, Toyota offers six different
hybrid vehicles, all featuring the world’s most proven and
advanced hybrid system. That’s the same technology
that helped the Toyota TS040 win the 2014 FIA World
Endurance Championship. And that’s why Toyota intends
to be a hybrid leader for many tomorrows to come.
FEEL COMFORTABLE? THAT’S NO ACCIDENT.
When you sit in the Prius, an interesting thing happens. You feel totally comfortable
and at ease. Almost like whoever designed it, designed it just for you. And actually,
that would be correct. We’ve created an inviting space that was designed from the
driver out. One that perfectly balances comfort, convenience, and style. With a centre
console that has been specifically contoured to give everyone more room up front.
Plus a smart seat design that makes the back seats relaxing and spacious. To top it off,
there’s plenty of cargo space for whatever you need to bring. So load up. Stretch out.
And enjoy the drive.
Prius shown in Classic Silver Metallic.
AVAILABLE FEATURES
Power Moonroof
Automatic Climate Control
Power Adjustable Heated Mirrors
LED Lighting
Heated Front Seats
60/40 Split Rear Bench Seats
SofTex Trimmed Seats
®
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AVAILABLE FEATURES
Display Audio System4 w/ Navigation5
Steering Wheel Bluetooth®3 & Audio Controls
Siri Eyes Free®6
Multi-Information Display w/ECO Monitor
Push Button Start/Smart Key System
YOU WON’T HAVE TO LOOK FAR,
OR REACH FAR, FOR SMART TECHNOLOGY.
We could have stopped with the Prius’ striking, futuristic look. But to really build a car that can propel you into
tomorrow, we went much more than skin deep. That’s why the 2017 Prius features an impressive set of technological
features that actually make driving easier, and life more manageable. The cockpit-inspired dash is loaded with
functional tech that is remarkably intuitive and simple to use. So you can navigate through busy streets and tight
spaces just as easily as you’d navigate through your playlist – all with the touch of a button. All technology should be
so simple – and so useful.
Qi-COMPATIBLE WIRELESS CHARGING No wires. Total convenience. With available Qi-compatible wireless smartphone charging,
simply place your Qi-compatible smartphone or other compatible device on the nonslip surface to charge it up wirelessly.
TECHNOLOGY
AT YOUR FINGERTIPS
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INTEGRATED BACKUP CAMERA When reversing, the standard backup camera helps by giving you a view of what the camera
detects from the rear.
COLOUR HEAD-UP DISPLAY The available colour Head-Up Display uses aircraft-inspired technology to project important
information right on the windshield. This full-colour display can show your speed, Hybrid System Indicator info and give
turn-by-turn directions.
DUAL MULTI-INFORMATION DISPLAY The 4.2-inch colour dual Multi-Information Display screens are customizable, so you can
keep an eye on the information that matters most to you. A quick glance can show you real-time driving data, tips to help you
improve your ECO savings, and more.
SAFETY FEATURES TO KEEP EVERY DRIVE
THE SAFEST IT CAN BE.
Over the years, promoting a safe driving environment has always been one of
Toyota’s top priorities. That’s why the 2017 Prius comes standard with Toyota
Safety Sense™ (TSS-P)10 – our next stage in Toyota’s active safety technology.
Simply put, TSS-P helps create in-the-moment safety that supports your awareness
and decision making on the road. A vehicle that thinks about safety with you?
Now that’s technology anyone can appreciate.
PRE-COLLISION SYSTEM WITH
PEDESTRIAN DETECTION12 Provides
collision avoidance or collision mitigation
support in speed ranges where frontal
collisions are likely to occur. In certain
conditions, the Pre-Collision System with
Pedestrian Detection (PCS w/PD)12 may
also help to detect pedestrians and help
prevent or mitigate a collision.
AUTOMATIC HIGH BEAMS15 Designed
to detect oncoming and preceding
vehicles’ lights and depending upon the
circumstances, Automatic High Beam
(AHB)15 can switch between high and low
beams for you.
LANE DEPARTURE ALERT WITH
STEERING ASSIST13 Alerts you if you
start to drift out of your lane when visible
lane markings are detected. The Steering
Assist function may also provide small
corrective steering inputs.
STANDARD FEATURES
Star Safety SystemTM includes Vehicle Stability
Control,7 Traction Control, Anti-Lock Brake System,
Electronic Brake-force Distribution, Brake Assist,8
and Smart Stop Technology.9
DYNAMIC RADAR CRUISE CONTROL14
Using forward sensing radar technology,
the system can automatically adjust
vehicle speed to help maintain a preset
following distance between you and the
vehicle directly in front of you.
AVAILABLE FEATURES
8 Airbags1 include driver and front passenger
airbags, driver’s knee airbag, front seat-mounted
side airbags, front passenger seat cushion airbag,
and front and rear head/side curtain airbags.
Blind Spot Monitor10
Rear Cross-Traffic Alert10
Backup Camera
Rain-Sensing Variable Intermittent Wipers
Direct Tire Pressure Monitoring System
Vehicle Proximity Notification System
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Prius Touring shown in Blue Crush Metallic.
ENTERTAINMENT & CONNECTIVITY
Toyota Safety Sense (TSS-P)11 –
includes Pre-Collision System
w/Pedestrian Detection
(PCS w/PD),12 Lane Departure Alert
w/Steering Assist (LDA w/SA),13
Dynamic Radar Cruise Control14
& Automatic High Beam (AHB)15
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7.0” Touch Panel Display Audio4 w/Navigation,5
AM/FM/CD Player
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SiriusXM® Satellite Radio, Gracenote® Album Cover Art
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USB Input Port, Auxiliary Input Jack, Bluetooth®3
Hands-Free Phone Connectivity/Wireless Audio
Streaming/Phone Book Access
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Text-to-Voice Capabilities, AM/FM Cache Radio
Voice Recognition
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1.8 Litre, 4-Cylinder, DOHC, 16-Valve, Variable Valve
Timing w/intelligence, EV/ECO/Power Modes
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Hybrid System Net Power
Net HP: 121 hp (90 kW)17
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Electric Motor
Permanent Magnet AC Synchronous Motor
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HV Battery
Sealed Nickel-Metal Hydride
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Lithium-ion
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6-Speakers
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Steering Wheel Bluetooth®3 & Audio Controls
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Driver & Front Passenger Airbags (SRS)1
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Backup Camera
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Driver’s Knee Airbag (SRS)1
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DRIVETRAIN
Multi-Information Display w/ECO Drive Monitor
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Front Seat-Mounted Side Airbags (SRS)1
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Qi Wireless Charging
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Front Passenger Seat Cushion Airbag (SRS)
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Drive Configuration
Front Engine/Front Wheel Drive
Front & Rear Head/Side Curtain Airbags (SRS)
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Direct Tire Pressure Monitoring System
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Vehicle Proximity Notification System
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COMFORT & CONVENIENCE
Automatic Climate Control
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Power Door Locks
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Power Windows w/Auto Up/Down
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4-Spoke, Tilt & Telescopic Steering Wheel
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Push Button Start
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Smart Key System (Driver Door Handle Touch
Lock/Unlock Sensor)
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Front Passenger Door Handle & Rear Hatch Touch
Lock/Unlock Sensors
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Overhead Console Box
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Front Centre Console Box w/Armrest
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Tonneau Cover, Cargo Net, Cargo Lamp, Map Lamps
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Power 8-Way Driver’s Seat w/Lumbar Support, SofTex® Trimmed
Seats, Integrated Garage Door Opener, Blind Spot Monitor (BSM),10
Rear Cross-Traffic Alert (RCTA),10 Auto-Dimming Rear View Mirror,
Intelligent Clearance Sonar w/intelligent Parking Assist,16 Colour
Head-Up Display, Rain-Sensing Variable Intermittent Wipers,
Side Laminated Glass, Tire Repair Kit (Delete Spare Tire)
Transmission
Electronically controlled Continuously Variable
Transmission
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Brakes
Power-Assisted, Ventilated Front Discs, Solid Rear Discs
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Integrated Regenerative Braking System
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Steering
Electric Rack & Pinion w/Variable Power Assist
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P195/65R15 All-Season Tires, Temporary Spare Tire
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P215/45R17 All-Season Tires, Temporary Spare Tire
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Tire Repair Kit (Delete Spare Tire)
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Heated Driver & Front Passenger Seats w/Recline,
Fore/Aft Adjustments
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Driver Seat Cushion Height Adjustment
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60/40 Split Rear Bench Seat w/Fold-Down Seat Back
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EXTERIOR
Power Slide/Tilt Moonroof
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Rear Spoiler
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Electric Rear Window Defroster w/Timer
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Power Adjustable Heated Mirrors
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Variable Intermittent Front Wipers
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Intermittent Rear Window Wiper/Washer
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LED Daytime Running Lights
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LED Headlamps & Tail Lamps
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Fog Lamps
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Toyota’s Genuine Accessories are custom designed and
built to fit your specific Toyota vehicle and are backed
by a Toyota Warranty. For a complete list of vehicle-specific
accessories, visit accessories.toyota.ca or your local Dealer.
Alloy Wheels
Block Heater
Bodyside Moulding
Cargo Liner
Door Sill Protectors
Hood Deflector
Illuminated Door Sill Protectors
Paint Protection Film
Rear Bumper Appliqué
Rear Bumper Protector
Roof Rack
Shifter Appliqué
Side Window Deflectors
START+ Long Range Remote Engine Starter
Tub-Style All-Season Floor Mats
CAPACITIES
Seating Capacity
5
Cargo Capacity
litres (cu.ft.)
697 (24.6)
Behind Rear Seats
776 (27.4)
w/Tire Repair Kit
Fuel Capacity
litres (imperial gallon)
43 (9.5)
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FUEL CONSUMPTION RATING2
City/Highway/Combined L/100 km
mpg (imperial gallon)
4.4/4.6/4.5
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1G3 MAGNETIC GREY METALLIC
Standard
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64/61/63
Optional
3T7 HYPERSONIC RED
8W7 BLUE CRUSH METALLIC
3 YEARS OR 60,000 KM.
This warranty includes 24 hour Roadside Assistance and other
benefits, as well as coverage of repairs on any part of the vehicle
that is defective in material or workmanship under normal use
and maintenance. Different warranties apply to original tires.
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– = Not Available
5 YEARS OR 100,000 KM.
This warranty covers repairs to powertrain components that
are defective in material or workmanship under normal use
and maintenance.
MAJOR EMISSION CONTROL COMPONENTS
PRIUS TECHNOLOGY
BLACK FABRIC
BLACK SofTex®
PRIUS TOURING
HARVEST BEIGE FABRIC
BLACK SofTex®
HARVEST BEIGE SofTex®
Not all exterior and interior colour options are available for every model.
Visit toyota.ca or your Dealer for details on colour configurations.
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1F7 CLASSIC SILVER METALLIC
INTERIOR COLOUR
PRIUS
BLACK FABRIC
17” Aluminum Alloy Wheels, Wheel Locks
SofTex® Trimmed Seats
070 BLIZZARD PEARL
CHASSIS
GENUINE ACCESSORIES
Visit toyota.ca for full Features & Specifications.
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Fabric Trimmed Seats
COMPREHENSIVE COVERAGE
EXTERIOR COLOUR
218 MIDNIGHT BLACK METALLIC
Wheels & Tires
15” Aluminum Alloy Wheels, Wheel Locks
SEATING & TRIM
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AVAILABLE PACKAGE
PRIUS TECHNOLOGY ADVANCED PACKAGE
– No deductibles – no transfer fees
POWERTRAIN COMPONENTS
Star Safety SystemTM – includes
Vehicle Stability Control (VSC),7
Traction Control (TRAC), Anti-lock Brake System (ABS),
Electronic Brake-force Distribution (EBD),
Brake Assist (BA)8 & Smart Stop Technology (SST)9
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NEW VEHICLE WARRANTY SUMMARY
Type
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1
Prius
Technology
Prius
Touring
MECHANICAL
COLOUR SECTION
ENGINE
TM
6.1” Touch Panel Display Audio,4 AM/FM/CD Player
Prius
SAFETY
Prius
Technology
Prius
Touring
Prius
INTERIOR
Prius
Technology
Prius
Touring
Prius
SELECT FEATURES
DISCLAIMERS
(1) All Toyota vehicles shown in this brochure have Supplemental Restraint Systems (SRS). For important safety information about the
Supplemental Restraint System in a particular vehicle, please see the Owner’s Manual or contact your local Toyota Dealer. (2) Fuel
efficiency estimates were determined using approved Government of Canada Test Methods. Actual fuel consumption will vary based
on driving habits and other factors. (3) Do not use the hands-free phone system if it will distract you. A compatible Bluetooth®-enabled
phone must first be paired. Phone performance depends upon software, coverage and carrier. (4) Driving while distracted can result in
loss of vehicle control. Always drive safely, obey traffic laws and focus on the road and traffic conditions while driving. (5) Availability and
accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on
information provided. Services and programming subject to change. Services not available in every city or roadway; updates may be
available at an additional cost from your Dealer. (6) Siri Eyes Free® is a trademark of Apple Inc., registered in the US and other countries.
(7) Vehicle Stability Control (VSC) is an electronic system designed to help the driver maintain vehicle control under adverse conditions.
It is not a substitute for safe driving practices. Factors including speed, road conditions and driver steering input can all affect VSC
system effectiveness. (8) Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safe
driving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road conditions. (9) Smart Stop
Technology operates only in the event of certain simultaneous brake and gas pedal applications. When engaged, the system will reduce
engine power to help the brakes bring the vehicle to a stop. Factors including speed, road conditions, and driver input can all impact
stopping distance. Smart Stop Technology is not a substitute for safe and attentive driving and does not guarantee instant stopping.
(10) Do not rely exclusively on the Blind Spot Monitor System and Rear Cross-Traffic Alert System. They are not collision-avoidance
systems or substitutes for safe and attentive driving. (11) Drivers should always be responsible for their own safe driving. Please always
pay attention to your surroundings and drive safely. Depending on the conditions of roads, vehicles, weather, etc., the TSS systems
may not work as intended. (12) The TSS Pre-Collision System is designed to help avoid or reduce the impact speed and damage in
certain frontal collisions only. The Pedestrian Detection system is designed to detect a pedestrian ahead of the vehicle, determine
if impact is imminent and help reduce impact speed. It is not a substitute for safe and attentive driving. System effectiveness depends
on many factors, such as speed, size and position of pedestrians, driver input and weather, light and road conditions. (13) Lane
Departure Alert with Steering Assist is designed to read lane markers under certain conditions and provide visual and audible alerts
and slight steering force when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive
driving. (14) Dynamic Radar Cruise Control is designed to assist the driver and is not a collision-avoidance system or a substitute for
safe and attentive driving practices. System effectiveness depends on many factors such as weather, traffic and road conditions.
(15) Automatic High Beam system operates at speeds above approximately 34 km/h. Factors such as a dirty windshield, variable weather,
lighting conditions and hilly terrain will limit effectiveness, requiring the driver to manually turn it off. (16) Intelligent Clearance Sonar
is designed to assist drivers in avoiding potential collisions at speeds of 14 km/h or less. Certain vehicle and environmental conditions,
including an object’s shape or composition, may affect the ability of the intelligent clearance sonar to detect it. Intelligent Parking Assist
requires driver brake control. Always look around outside the vehicle and use mirrors to confirm clearance. (17) The maximum output
indicates engine plus HV battery output. (18) ®Aeroplan and the Aeroplan logo are registered trademarks of Aimia Canada Inc.
Details on the above features can be found in the Owner’s Manual or contact your local Toyota Dealer.
8 YEARS OR 130,000 KM.
This warranty covers repairs to specified major emission
components that are defective in material or workmanship
under normal use and maintenance.
CORROSION PERFORATION
5 YEARS/UNLIMITED DISTANCE.
This warranty covers any sheet metal found, under normal use,
to have developed a perforation from corrosion due to defects
in material or workmanship.
HYBRID-RELATED COMPONENTS*
8 YEARS OR 160,000 KM.
This warranty covers repairs to hybrid-related components that
are defective in material or workmanship under normal use and
maintenance.
*Includes: HV Battery, Battery Control Module,
Hybrid Control Module and Inverter with Converter.
TEST DRIVE AND EARN
AEROPLAN® MILES TODAY
You can earn Aeroplan®18 Miles when
you purchase, test drive, or service
your vehicle at a Toyota Dealership.
Speak to your Dealer for full details.
Toyota Canada Inc. Every effort has been made to ensure
the specifications and equipment shown are accurate based
on information available at time of printing. In some cases,
certain changes in production capacity, standard equipment,
options or product delays may occur which would not be
reflected in this brochure. Toyota Canada Inc. reserves the
right to make these changes without notice or obligation.
The Toyota website toyota.ca – or your Toyota Dealer is
your best source for up-to-date information.
FPO
XXXXXX
PRIUS c
PRIUS
PRIUS PRIME
PRIUS v
YARIS HATCHBACK
YARIS SEDAN
COROLLA iM
COROLLA
CAMRY
AVALON
86
SIENNA
RAV4
HIGHLANDER
4RUNNER
SEQUOIA
TACOMA
TUNDRA
YOU CAN RELY ON EVERY TOYOTA TO GET YOU WHEREVER YOU NEED TO GO TODAY.
AND WITH OUR COMMITMENT TO SAFETY, RELIABILITY, AND VALUE,
WE’LL BE ON THE ROAD WITH YOU FOR MANY YEARS TO COME.
Toyota recognizes its duty to safeguard the environment. Please recycle.
Printed in Canada. C0002-0527E-25 8M/10M